The recent surveys conducted by Salesforce brought up the concerns of security risks with company-owned data and the lack of confidence of two-thirds of the customers regarding their tech stacks’ incompatibility with AI. To counter these challenges,Salesforce Unveils AI Cloud to Transform Enterprise CRM. AI Cloud empowers businesses to host and deliver AI models, enabling […]
One of Salesforce’s biggest events, Connections 23, was held in Chicago last week. As evident from Salesforce’s recent announcements, AI took center stage at the event. Two significant revelations were made for the Marketing and Commerce business, revolving around their slogan: AI+CRM+Data=customer success. HIC Global Solutions was proud to attend the event and witness the […]
One of Salesforce’s biggest events, Connections 23, was held in Chicago last week. As evident from Salesforce’s recent announcements, AI took center stage at the event. Two significant revelations were made for the Marketing and Commerce business, revolving around their slogan: AI+CRM+Data=customer success. HIC Global Solutions was proud to attend the event and witness the […]
One of the two popular marketing automation platforms, Pardot helps businesses maximize marketing efficiency by improving lead generation, nurturing, and conversion rates. Pardot can be a complex platform to implement, and it is crucial that you understand its features and best practices to maximize its potential. This blog provides a comprehensive introduction to the Pardot […]
For businesses looking to transform their customer service, Salesforce CTI integration can be significantly beneficial. With this solution, you can improve your agents’ efficiency to deliver impactful service experiences to customers.CTI, in itself, is a remarkable innovation in customer service, and its integration with Salesforce further enhances the experience with quick access to customer information […]
Dubbed the future of CRM and sales, Salesforce Lightning is a completely re-imagined Salesforce platform designed to take sales productivity to the next level. Lightning Experience and the revamped CRM user interface provide a faster, more efficient way of selling. With its modern, intuitive user interface, the platform makes it easy for sales teams to […]
Salesforce CRM’s implementation into your business alone won’t suffice to maximize its potential. To fully harness Salesforce’s capabilities, it’s imperative to maintain its seamless functionality, perform regular upgrades, conduct integrations, and monitor errors in a proactive fashion. Salesforce Managed Services offer these proactive support services to equip organizations with the ability to effectively operate and […]
CAN SPAM is the U.S. Federal standard for sending emails. The law requires businesses that send commercial emails with the primary purpose of delivering commercial content to meet certain criteria and regulations. While it is solely a company’s responsibility to comply with the CAN-SPAM guidelines, Marketing Cloud makes it easier to follow them by activating […]
